The Social Media Coordinator is responsible for supporting project management and execution of College social media campaigns.

The Social Media Coordinator will manage the College's primary social media platforms on a day-to-day basis and will collaborate with divisional and other colleagues to develop and maintain a comprehensive social media strategy.

  • Develop, implement and maintain a social media plan for Berea College to achieve its philanthropic, alumni relations, and marketing goals.
  • Remain current on trends in social media in order to promote understanding of Berea College and engage prospective donors in the mission of the College.
  • Provide project management for internal as well as client initiatives related to social media campaigns.
  • Post timely information and messages on the College's social media sites to achieve and support key priorities.
  • Monitor and contribute to external community social media sites to maintain and enhance the positive image of Berea College.
  • Collaborate with departments to help understand best practices in social media marketing and determine their communication priorities.
  • Supports other communication initiatives in partnership with the Media Relations Manager, including emergency communications
  • Hire, train, and directly supervise students on the Social Media team
  • Serve as department student labor payroll supervisor
  • Collaborate with Development to create fundraising initiatives via email and digital ads
  • Serve as the co-director of the College's annual Giving Day event
The Courier Journal.

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